With just under 4 days left until ProFusion 2011 gets underway, things are really in full swing around here, and you do NOT want to miss out on any of the excitement!

There will be over 80 vendors booths on our expanded trade show floor where you’ll be able to talk to the leading (and most innovative) manufacturers as they parade their latest tools and technology.

A dynamic Demonstration Theatre is going to play host to two days of FREE information sessions & product demos featuring everything from software, on-location lighting & printing demonstrations to showcase launches & copyright law information.

And along with all of the excitement on the trade show floor, ProFusion is showcasing an amazing selection of professional seminars and workshops, conducted by world-renowned experts in the field of photography and videography – some lecturers in Canada for the very first time.

There really is something on offer for everyone this year. But space is limited. And last year saw a standing-room-only situation (luckily some quick-thinking staffers were able to move things around and accommodate everyone.) But do you really want to tempt fate this year?

Sign up now and don’t miss out!

And have we mentioned that admission tickets to the trade show are available right now FREE of charge? Get yours now – and avoid that pesky $10 fee at the door on the day of the event.

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Meet Witz

Okay, Witz isn’t just one person. It’s a whole team of qualified professionals – many of whom will be on hand at ProFusion 2011. Witz is Canada’s Gold Premier Apple Authorized Training Center – with more than 30 years of business training and consulting experience under their collaborative belts. Witz trainers bring a high level of professionalism and enthusiasm to their work and training sessions.

One Witz team member in particular – Darrin Sayewich – will be around to present four fantastic seminars. Over 14 years of Broadcast and Film Industry experience, coupled with his continued desire to expand and enrich his teaching acumen, make this Master Apple Certified Trainer coveted throughout the country. Darrin’s deep understanding of the Broadcast and Film Industries stems not only from his firsthand experience with such organizations as TSN and Lions Gate Films, but also through his acting career working on various corporate and commercial productions. His enthusiasm and energy, combined with his undying passion for all things Mac is contagious among his students. His acting skills demand a higher level of engagement. His recognition as a certified teacher with the Ontario College of Teachers is a testament to his compassion and leadership. His various certifications, including Final Cut Studio, Final Cut Server and Aperture Master, and his in-depth knowledge bring extended value to his students. Most importantly, his Second Dan Black Belt and experience as a Karate Instructor with Northern Karate Schools, create just the right sense of trepidation from his pupils.

Darrin will be presenting the following seminars:

Introduction to Colour Correction in Final Cut Studio

June 17 | 10AM-1PM
$199

This hands-on course will familiarize students with an overview of the colour correcting capabilities of Final Cut Studio.
Read more & Register.

Introduction to Final Cut Pro 7

June 17 | 2PM-5PM
$199

This hands-on course introduces students to the primary feature set & basic interface of Final Cut Pro. In this course you learn to perform basic editing functions while familiarizing yourself with the user interface.
Read more & Register.

Introduction to Aperture 3

June 18 | 10AM-1PM
$199

This 1/2-day course introduces students to the basics of image management and Aperture’s powerful photo-editing, image-retouching, proofing, and publishing features.
Read more & Register.

Introduction to Adobe Photoshop

June 18 | 2PM-5PM
$199

Adobe Photoshop CS5 is the industry standard image editing software for web and print professionals This 3 hour seminar introduces students to some of the key features and workflows in Adobe Photoshop. In this course you learn to perform basic editing functions while familiarizing yourself with the user interface.
Read more & Register.

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Meet Diane Woods

Diane Woods is internationally known for her knowledge and expertise in all things Stereoscopic 3D. Through Toronto based 3reedom Digital, and DJ Woods Productions, Diane has been involved as a producer or technical advisor for a number of S3D productions. She recently produced/consulted on Gwaii Hanaas 3D (A Park for All Seasons) & Hell on Hooves (a professional rodeo show) co-produced with Hi Fidelity HDTV and Juxtapose Productions. Other productions she was involved with include commercials and shorts as well as CBC’s The Queen in 3D and the Dalai Lama 3D Project.

Woods is also in demand as a moderator/panelist. Recent events include The World Congress for Science and Factual Programming in Dresden Germany, December 2011 where she presented an international S3D television program showcase; moderated a panel and panelist at Real Screen Summit, Washington DC; 3D speaker at WIFT-Toronto and DOC Toronto events; and speaker at Jackson Hole Wildlife Symposium, Denver Colorado. In addition to being Vice-President of DJ Woods Productions, an equipment rental house, Ms. Woods also has her own award-winning production company AquaCULTURE Pictures that specializes in nature, history and science documentary programs. Her documentaries have been featured on National Geographic Canada, Discovery Channel, APTN, and Knowledge Network.

Diane will be presenting the following seminar:

Navigating Stereoscopic 3D: an Introduction to 3D Production

June 18 | 3:30PM – 4:30PM
FREE!

An introduction to Stereoscopic 3D production. This one hour session will help you to understand the basics of S3D production and provides an overview of Stereoscopic 3D production from script to screen for your next project.
Read more & Register.

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Meet Mark Cleghorn

Mark Cleghorn is a photographer, with a distinctive style, whose images have won hundreds of awards — including the Kodak Gold Award… 17 times. His work has been acknowledged by the photographic industry, where he has been awarded 4 Fellowships for his outstanding images. As one of the first photographers to fully embrace the digital format, Mark has set new trends & techniques and influenced photographers across the world. Mark has written books on Portrait and Wedding Photography as well as Digital and Lighting. He has judged photographers’ work all over the world and is still considered to be one of the major influences of style and technique in the wedding and portrait industry today. Most importantly, his portraits hang in thousands of homes around the world bringing a smile across generations and a memory of a time never to be forgotten.

Mark will be presenting the following seminars:

On the Edge with Creative Flash

June 17 | 2PM – 5PM
June 18 | 10AM – 1PM
$59

Small Flash pushed beyond its basic capability is an essential skill for today’s professional photographer. In this practical presentation Mark shows the Power of Being Portable by shooting live with a model & creating a vast variety of styles with nothing more than portable flash and Lastolite accessories.

Read more & Register (June 17)
Read more & Register (June 18)

Weddings from Hell

June 17 | 10AM – 1PM
June 18 | 2PM – 5PM
$59

In this presentation Mark looks at real weddings and the trial and tribulations. It is not all about pretty pictures; it is about real people in real situations.

Read more & Register (June 17)
Read more & Register (June 18)

Take a look at Mark in action in these two Lastolite tutorials:

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Meet Gary Fong

Gary Fong is an American entrepreneur and former wedding photographer. After twenty years, Fong ended his photography career in 2002 to pursue business interests such as marketing photography products, luxury vacation rentals, yacht chartering, plastics manufacturing, a distribution and fulfillment center, and authoring a successful inspirational memoir.

Gary Fong, Inc. is a multi-million dollar business incorporated in Kelowna, British Columbia (Canada). The CEO, Gary Fong, is a world-famous photographer who ended his 20 year long career in 2002 to pursue other interests. Fong is most well known for marketing and patenting the Lightsphere ™, a dome-shaped light diffuser, which was introduced in late 2004 and has sold more than 400,000 units worldwide.

Gary will be presenting the following seminar:

Wedding Photography Revolutionized

Friday, June 17 AND Saturday June 18 | 12 – 2pm
$25

Gary Fong will give you the secrets that made his studio the most financially successful business in wedding photography. He will explain how you can use his step-by-step pricing and merchandising method to help make your custom-designed albums irresistible.

Read more & Register (Friday)

Read more & Register (Saturday)

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Meet Still Motion

Still Motion is a band of filmmakers and photographers who, as a rule, always let curiosity get the better of them. They believe that the process of discovery is as important as what goes on the screen. Still Motion tells stories – big, small and anywhere in between. The team has racked up plenty of miles and hard drive space cooking up work for Apple, Canon, Callaway, NFL, and Tiffen. Not that unabashed name dropping tells you much about who they are and what we offer. For that, Still Motion prefers to let their work do the talking for them. It’s all been packaged for easy consumption on their website and blog. While there, you can wash it all down with the latest juice on our educational events too. Feel free to drop by any time. They’ll leave the porch light on.

StillMotion will be presenting the following seminars:

Wedding Cinema 101

June 17 | 10AM-5PM
$299

A wedding is a fast-paced live event. But it’s also a time when people are willing to share so much of themselves. Through movement, audio, music, and compelling imagery, it’s a privilege to be able to tell those stories.
Read more & Register.

Storytelling: a Narrative through Stills

June 18 | 10AM-1PM
$75

By ensuring that every decision we make has a real purpose, we can grow as artists who tell truly meaningful and sincere stories.
Read more & Register.

From Weddings to the NFL

June 18 | 2PM-5PM
$75

StillMotion will share their journey from their origins in weddings to telling meaningful stories at the Super Bowl.
Read more & Register.

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Meet Sarah Moffat

Sarah Moffat has been exploring cameras since childhood. Now, with over 15 years of professional experience, Sarah’s knowledge has spanned across the camera world to include motion picture film, and video, still photography film and digital, and underwater. She has worked in a vast number of situations from large movie sets, to personal documentary interviews, to covering live broadcast events, to photographing everyday life, landscapes and print. The list is endless. Winning various recognition for her work over the years while staking new titles by developing and defining new positions, Sarah has been marked as one of the industry’s finest.

Sarah will be presenting the following seminar:

Motion Camera Theory Basics: A Bridge to Speaking Cinematography

June 18 | 9:30am – 12pm
$25
Learn motion camera theory basics to use as a springboard of knowledge to get you into the conversation of cinematography. We will be discussing exposure, ASA, shutter speed, colour temperature, aspect ratio, and a few other key base knowledge points. Then translating this into the contemporary age of HD video
while our minds open into speaking cinematography with confidence.
Read more & Register.

Check out Sarah’s brief video love letter to Lake Ontario!

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Meet Seth Resnick

Chosen as one of the 30 most influential photographers of the decade by Photo District News Magazine, Seth Resnick is one of North America’s most prolific corporate, editorial and stock photographers. Seth is greatly in demand for his beautiful graphic images in both natural and created light. Resnick has been published in the world’s most prestigious magazines. His credits include over 2500 publications worldwide and his clients constitute a virtual list of Corporate America.

Seth will be presenting the following seminars:

SEEING COLOUR: Creating Dynamic & Saleable Images

June 17 | 10AM – 1PM
$75

Rather than just taking pictures this seminar will help refine your creative vision and help you create more effective and compelling images bringing your creativity to a new level.
Read more & Register.

The Business of Digital Photography

June 17 | 2PM – 5PM
$75
Among the topics tackled: pricing for digital, justifying the costs, providing digital receipts, copyright, the cost of being in business, negotiating tactics and more.
Read more & Register.

Digital Workflow with Adobe Lightroom

June 18 | 9AM-12PM
$75

In this presentation, Seth Resnick will demonstrate his entire workflow in real time using Adobe Lightroom. He will begin with RAW files, adjust them for white balance and apply both local and global tonal corrections.
Read more & Register.

Archiving for Digital Imaging

June 18 | 1PM-4PM
$75

Seth Resnick will cover media and standards for creating a true archive so that both current and future clients will be able to view the photographs you work so hard to create.
Read more & Register.

Check out this excerpt from an interview Seth did for Luminous Landscape Video Journal 19

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Meet Tim Dashwood

Tim Dashwood can be best described as a “Jack of All Trades,” constantly swapping hats as Director, Cinematographer, Editor and Stereographer. He is the creator of the acclaimed Stereo3D Toolbox suite of stereoscopic post-production tools for Final Cut Studio and After Effects and also moderates the Stereoscopic 3D Forum on DV Info Net. Dashwood is the co-owner & CTO of Toronto-based Stereo3D Unlimited and president of Dashwood Cinema Solutions, the publisher of the Stereo3D Toolbox family of software.

Tim will be presenting the following seminar:

Stereoscopic Shooting & Post: a 3-D Primer with Tim Dashwood

Friday, June 17 | 2:30am – 5:30pm
$30

Stereo3D shooter and software designer Tim Dashwood introduces the rudiments of three-dimensional shooting and post-production. Footage will be shot in stereoscopic 3D during part 1 and posted in part 2. 3-D glasses will be supplied.
Read more & Register.

Tim will also be a part of ProFusion’s exciting FREE 3-D Panel Discussion:

The 3rd Dimension is Alive & Well!

Friday, June 17 | 9:15am – 11:45pm
FREE

This panel discussion of industry professionals will focus on affordable 3D tools, 3D content, and 3D production equipment. Members of the panel will include: Brian Young, Product Manager for Video and Production Technology at Vistek; Rob Willox, Director of 3D Business Development Sony America; Sebastian Laffoux, 3D Rig Designer and Manager Camera and Digital Systems, Arri Canada; Tim Dashwood, 3D Software Designer and 3D production specialist; and more!
Read more & Register.
 
Dashwood’s production company, Stereo3D Unlimited, recently shot and released the world’s first stereoscopic 3D music video “Shake The Apple” by Ariana Gillis. The four minute video was shot at Stereo3D Unlimited’s studio in Toronto using two Arri Alexa cameras, Zeiss Master Prime lenses, the Stereo3D Tango beamsplitter rig, and Dashwood Cinema Solutions’ Stereo3D Live™ calibration/analysis software. Post was completed in Final Cut Pro and After Effects with Dashwood Cinema Solutions’ Stereo3D Toolbox™.

Ariana Gillis “Shake the Apple” Arri Alexa 3D Test (anaglyph) from Tim Dashwood on Vimeo.

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Meet Jason Groupp

Sophisticated but instantly accessible, Jason Groupp’s wedding photography celebrates the individuality of every couple he works with. Having honed his style on the streets of Manhattan, Jason instinctively creates a sense of place in every clients photograph. Whether it’s a free-spirited portrait of a newly engaged couple astride a motorcycle or a rare quiet moment shared by a bride and groom against the splashy backdrop of a Las Vegas cityscape, Jason captures the relationship between a couple and their surroundings. You notice the setting, but you remember the couple.

Jason will be presenting the following workshops:

Shoestring TTL

Friday, June 17 | 9:30am – 12:30pm
$49

This won’t be a class about fancy hard-to-understand ETTL techniques, I’ll show you my easy to use shoestring TTL techniques and how you can create your own no excuses bag.
Read more & Register.

Take a sneak peek!

Fun with FUsioN

Friday, June 17 | 1:30 – 4:30pm
$75

Stills + Video at the same time? How do we do it? We have systematically created a process where we can capture both great still shots and beautiful video footage. Managing both is not an easy task but, trust me, it CAN be done!
Read more & Register.

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